I write about life as I experience it.
I create resources to help myself…
and you, as well.
Several years before I launched this website, I was in a tough season of life.
Back then, I operated on autopilot. As founder of a growing marketing agency, I was constantly overwhelmed by lack of systems and digital clutter. Also, I was stuck in a nearly life-long battle with the same 15 pounds, yo-yoing between confidence in ‘cute clothes’ and self-loathing in stretch pants.
In penance and shame, I often judged and denied myself. No time off until the work was done. No new outfits until I lost the weight. No letting myself dream big or go for what I really wanted until I got my act together.
I was the meanest boss I’d ever had and a pretty awful friend to myself, too.
The awakening that kicked me out of that repeat cycle occurred after my mother died.
Before Mom passed, I spent about a year managing the logistical and emotional challenges of her declining health. During that time, I operated in high-level survival mode to keep my personal life and business afloat. Buffering the sadness, I gained and lost twenty pounds, amassed even greater digital clutter and struggled to focus.
One afternoon about six months after she died, I sat immobilized in my office, melancholy and staring at my oppressively full email inbox. Finally, I decided to take action.
I conquered my digital clutter and experienced immediate relief. My business started to hum with improved productivity. To my own amazement, the system I established proved to be simple and manageable long-term. It wasn’t a stop-gap. It wasn’t a fluke.
I made a permanent change that literally improved my everyday life.
It’s incredible what can happen by eliminating just one persistent problem from your daily existence. More peace and productivity. Time to rest, play, connect and create. The capacity to make other improvements. The opportunity to get reacquainted with (or, maybe, meet for the first time) your most true self.
Eventually, I reverse-engineered my digital decluttering framework to determine how and why it works so well. (Spoiler alert: it’s brain science and biology, baby!)
Next, I applied the same approach to body image and weight loss. Again, it worked—immediately and, then, long-term.
Now, I was liberated from another stagnating problem and able to focus on new, more expansive ventures (namely, all that I create and share with you here on this website).
If I’d had this framework in place before I started my business and faced Mom’s decline, I could’ve met those challenges with greater strength and ease.
Ditto that for my teen years, college, the first marriage… Imagine the struggles I could’ve avoided!
One thing’s for sure: I’m thankful I found the framework before menopause (’cause menopause is no joke, y’all!).
From where I stand now, I look back in appreciation of the trying times. I needed every step on this jagged path to learn, awaken, empathize…and be open to share with you.
Whether you need to digitally declutter, conquer weight and body image issues, connect with True You and take the reins of your career, I hope my resources and writing are relatable, helpful… maybe even transformative.
If I can make lasting changes,
so can you.
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“Science and training matter. That’s why I’ve attained these key certifications in Applied Neuroscience and Trauma-Informed Coaching.
I’m constantly learning and researching to ensure that my resources are evidence-based and my consulting reflects the industry’s best practices.
If the latest science and strategies are important to you, I know you’ll appreciate what I have to offer.”
– Irene